A Sri Lankan guide walking with a traveller along a footpath through tea-covered hills at sunrise

Sustainability at Jetwing Travels

Travel With Purpose

See Sri Lanka differently. Travel with care.

We create journeys that celebrate Sri Lanka's natural and cultural heritage, while seeking to minimise social and environmental impact and support the people and places that make those journeys possible.

  • Travelife Partner
  • Member of Biodiversity Sri Lanka
  • 50+ years in Sri Lanka

Why it matters

Your Journey Can Do More.

Travel can create extraordinary memories while contributing positively to the places and people that make those memories possible.

  • A naturalist observing elephants at a respectful distance in a Sri Lankan national park

    Protect

    Travel through landscapes worth protecting.

    Experience Sri Lanka's extraordinary natural world in ways designed to respect its wildlife, habitats and ecosystems.

    Discover Conservation Stories
  • A Sri Lankan home cook preparing rice and curry over a clay hearth in warm daylight

    Connect

    Meet the people who make Sri Lanka unforgettable.

    Discover Sri Lanka through its communities, traditions, food, stories and the people who bring them to life.

    Discover Local Experiences
  • A Sri Lankan handloom artisan weaving coloured thread in a small daylight-lit workshop

    Contribute

    Make your journey matter beyond your holiday.

    Thoughtful travel choices can support local livelihoods, biodiversity and stronger destinations across Sri Lanka.

    See How Your Journey Helps
Archival portrait of Herbert Cooray, founder of Jetwing
Herbert Cooray, Founder, Jetwing

Heritage

A Belief That Began With Our Founder

Hospitality cannot exist isolated from the local communities and the environment.

Herbert CoorayFounder, Jetwing

A belief that has helped shape the way Jetwing approaches tourism for more than five decades.

Our sustainability mission

Our Sustainability Mission

To provide legendary Sri Lankan Hospitality supported by a diverse and trained local team, showcasing our natural and cultural heritage with minimal social and environmental impact, for the sustainable benefit of our stakeholders

Our framework

How We Travel Better

Our approach to sustainability is guided by six interconnected pillars that shape how we operate, partner and create journeys across Sri Lanka.

  1. Travel with Purpose sustainability pillar

    Travel with Purpose

    Striving towards carbon neutrality at operations level, by minimising emissions through innovation, transitioning to renewable energy, and improving energy efficiency.

  2. Governance & Regulatory sustainability pillar

    Governance & Regulatory

    Optimising use of resources by managing overall consumption, with a focus on increasing reusability and effective management of waste produced.

  3. Environmental Stewardship sustainability pillar

    Environmental Stewardship

    Actively conserving and raising awareness of the thriving natural habitats in and around our many homes of Sri Lankan hospitality.

  4. Thriving Community sustainability pillar

    Thriving Community

    Sharing the economic and social benefits of sustainable tourism with local communities that help us to promote our unique culture.

  5. Empowered Family sustainability pillar

    Empowered Family

    Promoting a progressive, equal-opportunity work environment through personal and professional development programmes which actively focus on innovation, exploration, and growth.

  6. Impact Sourcing sustainability pillar

    Impact Sourcing

    Internalising our supply chain; supporting local communities, and giving preference to businesses around our properties when procuring materials and supplies.

Inspiring Change

The Butterfly Effect

Sustainability is not a destination, but a journey of discovery, innovation and continuous improvement. We believe that the choices we make today, however small, can contribute to a better future for the places we explore and the people who call them home.

By sharing what we are doing, what we are learning and where we hope to go next, we aim to encourage others to make thoughtful choices of their own, creating a butterfly effect that extends beyond a single journey.

Contact[email protected]

A storytelling model

The Jetwing Effect

One journey. A wider impact.

  1. 01

    You travel

  2. 02

    You experience locally

  3. 03

    Local people & businesses benefit

  4. 04

    Nature gains value

  5. 05

    Sri Lanka remains extraordinary

The Jetwing Effect describes how we think about travel's wider value. It is a storytelling model rather than a quantified impact methodology. Measured results are published separately in our sustainability reporting.

Local connections

Meet the People Who Make Sri Lanka Unforgettable.

Some of the most memorable moments in Sri Lanka come from the people you meet along the way. Through local knowledge, traditions, skills and stories, they bring travellers closer to the places they visit.

  • A Sri Lankan naturalist pointing out wildlife to a traveller in open country

    Local knowledge

    Guided by people who know the island best

    Naturalists and guides who read the landscape, the weather and the wildlife of their own regions.

  • A Sri Lankan home cook preparing rice and curry over a clay hearth in warm daylight

    Local flavours

    Meals cooked and shared where they belong

    Culinary hosts, home cooks and producers who share the food traditions of their own villages and towns.

  • A Sri Lankan handloom artisan weaving coloured thread in a small daylight-lit workshop

    Local traditions

    Crafts and customs kept alive by hand

    Artisans and cultural custodians whose skills carry the island's traditions into everyday working life.

Policy

Our Sustainability Approach

Responsible tourism has long been part of how Jetwing Travels operates. Our sustainability policy guides how we manage our environmental impact, work with our people and partners, support local communities, protect biodiversity and create more responsible travel experiences.

Our Sustainability Policy

Our policy provides the framework behind the commitments, partnerships and practices described across this page.

Independent recognition

Independently Assessed. Continuously Improving.

Our sustainability journey is supported by independent assessment through Travelife, the international sustainability programme for tour operators and travel agents.

What Travelife Partner Means

Our company has achieved Travelife Partner recognition.

Travelife Partner is the entry recognition level within the international Travelife sustainability programme for tour operators and travel agents. This recognition confirms our commitment to further improving the sustainability of our business operations through a structured sustainability management system and the implementation of recognised sustainability practices.

Read Full Travelife Partner Statement

Travelife Partner recognition is awarded following an independent assessment based on the Travelife Partner criteria. During this assessment, our sustainability policy, objectives, management system, implementation of key sustainability practices and supporting documentation are evaluated against 60 mandatory sustainability criteria.

To maintain this recognition, our company is independently reassessed every two years to verify that we continue to comply with the Travelife Partner criteria.

Travelife Partner also provides the basis for progressing to the highest recognition level: Travelife Certified. This recognition is awarded following a comprehensive independent on-site audit based on the Travelife Certified criteria. This standard comprises more than 200 mandatory sustainability criteria and verifies the implementation of sustainability management and sustainability practices throughout the entire organisation.

More information about the Travelife programme, the different recognition levels, the validity of our current Travelife Partner recognition and the Travelife criteria can be found on the Travelife information website for travelers: travelife.info/travelers.

Journeys

Travel Better With Jetwing

Journeys created to bring you closer to Sri Lanka, including its landscapes, wildlife, communities and culture.

Responsible travel guide

How to Travel Better in Sri Lanka

Practical, answer-first guidance for travellers planning a more responsible journey across the island.

What is responsible tourism in Sri Lanka?

Responsible tourism in Sri Lanka means travelling in ways that leave measurable benefit with local people and places. In practice it covers how a journey is designed and operated: which guides and suppliers are used, how wildlife is watched, how communities are visited and paid, and how waste, water and energy are managed along the route.

How can travellers support local communities in Sri Lanka?

Choose experiences that are owned and delivered locally, spend directly with village enterprises, artisans, cooks and small guesthouses, and allow enough time in one place for that spending to matter. Ask your operator who receives the money, agree photography and visiting etiquette in advance, and buy crafts at fair, unhaggled prices.

How can you experience wildlife responsibly in Sri Lanka?

Watch from a distance that does not change animal behaviour. Stay on designated tracks, limit time at a sighting, never surround or block an animal, refuse feeding and touching, and avoid captive-animal attractions. Travel with trained naturalists who can interpret behaviour, and prefer early or late game drives when parks are quieter.

How can travellers reduce their impact while travelling in Sri Lanka?

Travel slower and cover fewer kilometres, carry a refillable bottle and refuse single-use plastic, use rail or shared transfers where practical, keep air-conditioning and laundry demand modest, and respect water scarcity in the dry zone. Fewer, longer stays reduce emissions and increase what each destination earns from your visit.

Reporting

Our Progress

Explore our latest sustainability reporting and the progress behind our commitments.

Answers

Responsible Travel, Explained

1. What are Jetwing Travels’ six Sustainability Pillars?

Jetwing Travels’ sustainability framework is built around six established pillars: Travel with Purpose, Governance & Regulatory, Environmental Stewardship, Thriving Community, Empowered Family and Impact Sourcing. Each addresses a different aspect of how sustainability is integrated into our operations and approach to travel.

2. Is Jetwing Travels Travelife Certified?

No. Jetwing Travels currently holds Travelife Partner recognition. Travelife Partner is the entry recognition level within the international Travelife sustainability programme for tour operators and travel agents and is awarded following an independent assessment against the Travelife Partner criteria. It should not be confused with Travelife Certified, which is the programme’s highest recognition level.

3. How can I verify Jetwing Travels’ sustainability credentials?

You can view our current Travelife Partner certificate directly on this page and access independent information about the Travelife programme through the Travelife consumer website. Jetwing Travels is also a member of Biodiversity Sri Lanka and our Sustainability Reports and Sustainability Policy provide further information about our approach and progress.

4. Does Jetwing Travels have a sustainability policy?

Yes. Jetwing Travels has a formal Sustainability Policy covering its approach to responsible tourism and sustainability management. The current policy is available to view from the Our Sustainability Approach section of this page.

5. How does Jetwing Travels choose accommodation and travel partners?

Our sustainability approach includes giving consideration to responsible accommodation, local ownership and sourcing, transportation choices, wildlife practices, cultural sensitivity and the sustainability practices of the partners involved in a journey. These considerations help inform how we work with suppliers and design travel experiences.

6. Can Jetwing Travels design a more responsible tailor-made journey through Sri Lanka?

Yes. Jetwing Travels can create tailor-made Sri Lanka journeys that take your interests, pace and travel preferences into account while incorporating responsible choices where appropriate from locally connected experiences and thoughtful wildlife encounters to accommodation and transport choices.

Fishing catamarans on a palm-fringed Sri Lankan beach at dusk

Travel Sri Lanka. Leave Something Good Behind.

Discover the island through journeys designed around its people, places and extraordinary natural heritage.

50+ years of local expertise • Tailor-made journeys • Sri Lankan specialists

Start planning

Plan a Journey That Gives Back

Tell us a little about the trip you have in mind. One of our Sri Lankan specialists will design a tailor-made itinerary around your dates, pace and interests, with local guides and community-delivered experiences at its heart.

  • A Sri Lankan specialist replies within 24 hours
  • Independently assessed: Travelife Partner
  • Local, on-the-ground teams across the island

No obligation, no cost to plan. We use your details only to answer your enquiry and never share them with third parties.

What matters most to you? (optional)

Takes under a minute. You will hear from a specialist, not an automated system.

Our Travelife Partner Certificate

Travelife Partner certificate awarded to Jetwing Travels (Pvt) Ltd
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